About

Together, we are all #ThatHairGirl.

About Us – That Hair Girl

At That Hair Girl, we believe that beauty is more than just an appearance—it’s a way of life, a philosophy, and a responsibility. Our approach is rooted in the timeless belief that beauty should be balanced with sustainability, authenticity, and purpose. As part of the Davines Group, we are proud to embrace a model that challenges the traditional corporate structure by integrating environmental and social responsibility into the very foundation of our business.

A Commitment to Purpose: Benefit Corporation

Since September 19th, 2019, That Hair Girl has been a Benefit Corporation, or "Società Benefit" in Italian. This evolution of the corporate form is a conscious choice to go beyond traditional profit generation. By becoming a Benefit Corporation, we have legally committed to not only pursuing business success but also making a positive impact on society and the environment. This commitment shapes our decisions, actions, and goals, ensuring that every step we take creates value for our customers, our community, and the world we live in.

Certified B Corp: Redefining Success in Business

We are also a proud Certified B Corporation (B Corp), a designation granted to companies that meet rigorous standards of social and environmental performance, accountability, and transparency. Being a B Corp means we strive to balance purpose with profit. We are dedicated to creating a more inclusive, sustainable economy that focuses on long-term value creation for all stakeholders—employees, customers, communities, and the environment.

The Davines Group, the driving force behind That Hair Girl, is inspired by the same principles that gave rise to the B Corp movement: reconciling successful business activities with a maximized positive impact on the world. We are continuously evaluated across five key areas—Governance, People, Community, Environment, and Customers—ensuring that we uphold the highest standards in all that we do.

Sustainable Beauty: A Manifesto for the Future

At That Hair Girl, we are guided by our Sustainable Beauty Manifesto, which celebrates the balance between beauty, nature, and sustainability. We define beauty as more than just aesthetic; it is the harmonious blend of substance and shape, where simplicity and elegance meet individuality and diversity. Our beauty is not confined to the surface; it is about embracing uniqueness, celebrating differences, and expressing freedom.

Our vision of beauty extends beyond personal care—it's about encouraging our customers to care for themselves, the environment around them, and the things they love. Our multicultural curiosity drives us to explore the diverse truths of our world, ensuring that we remain tuned to the present while staying fresh and innovative over time.

Sustainability at Our Core

Sustainability is at the heart of everything we do. For us, it’s not just about using natural ingredients or cutting-edge cosmetic technology—it’s about creating a positive impact on the world. Sustainability, in our view, encompasses responsibility to ourselves, our partners, our customers, and the planet.

This commitment to sustainability is woven through all our products and processes. We focus on the effectiveness and safety of our products, using natural ingredients that are enhanced with innovative technologies. Every idea at That Hair Girl is driven by intuition and creativity, ensuring that we explore concepts beyond trends while staying true to our core values of authenticity and environmental stewardship.

Our approach to sustainability also extends to the ethical framework within our company. As a family-owned business, we foster a professional environment based on trust, transparency, and mutual respect. We are committed to creating a space where relationships can flourish, empowering everyone to grow and thrive while honoring our interdependence.

Beauty and Sustainability: A Unified Vision

Ultimately, we see “Sustainable Beauty” as a unity between exterior and interior beauty—just as the ancient Greeks referred to beauty as an inseparable bond between form and essence. This is the essence of what we stand for at That Hair Girl. It’s not just about looking good; it’s about feeling good, being responsible, and contributing to a world that reflects our shared values.

Welcome to That Hair Girl, where beauty meets purpose, and sustainability drives every decision we make. Together, we can create a more beautiful, sustainable world—one that celebrates individuality, diversity, and positive impact.

Brands

🟡 DAVINES PREMIUM SPACE

🟡 EASI HAIR PRO EXTENSIONS

🟡 GHD

🟡 KRYOLAN